About me
I am a Strategy and Analytics professional with over seven years of experience building brands, analyzing audiences and markets, and driving product growth. This site serves as a digital portfolio showcasing my journey through data-driven insights, business intelligence, marketing expertise, and my unique experiences across Sub-Saharan Africa and the United States. Here, you'll find my projects, thoughts on data analytics, and more. I also enjoy portrait photography, so you may see some glimpses of that when we collaborate or connect.
Education
01. MS in Business Analytics
2024-2026
Seattle University, WA, USA
02. MTech Business Strategy and Innovation Management
2023-2025
HIT, ZW
03. BSc Journalism and Digital Communication Studies
2013-2017
National University of Science and Technology, ZW
Experience
At Camel Cash, an early-stage fintech expanding across East Africa and SADC, I wore many hats, and that taught me more about how businesses actually work than anything else in my career. As a cross-functional lead across commercial strategy, product, and analytics, I was in the room for fundraising conversations, partner negotiations, and product decisions simultaneously. Work I did there included building the financial models and pitch decks that contributed to a $2M fundraising round, establishing banking and payment partnerships with VISA, Mastercard, ABSA, and NEDBANK across multiple markets, and developing go-to-market strategies tailored to local consumer behaviour in each territory. Data ran through all of it, web analytics, digital performance tracking, and UX briefs that connected brand thinking to product execution.
At Econet Life, where I was promoted into the Brand and Product Manager role covering individual subscribers, groups, and businesses across insurtech, data was central to everything I did. From SQL queries and Python models to Tableau dashboards and PowerPoint presentations straight to the CCO, the work was always about turning numbers into decisions. I ran A/B tests across campaigns, built segmentation models from transaction data, and helped maintain a market share of above 52% in gross premium written. The results spoke for themselves, 14% retention lift, 21% ARPU growth, and brand awareness climbing from 63% to 72%.
At EcoCash Holdings, I had the opportunity to work on one of Africa's fastest-growing mobile money platforms, Ecocash, and that prepared me in several ways. Working across Product, Engineering, and Risk teams, I learned to connect customer behaviour to business outcomes in ways that were measurable and actionable. Projects I worked on included mapping end-to-end user journeys for peer-to-peer transfers and merchant payments, investigating transaction failures, and reducing user onboarding friction by 31%.
Customer Experience Analyst
2017-2019
EcoCash Holdings, ZW
2020-2023
Econet Life Pvt. Ltd, ZW
Brand & Product Marketing Manager
Brand & Commercial Strategy Lead
2023-2024
Camel Cash LLC, Jo'burg, South Africa
Marketing Analytics Consultant
2026
TAU Research, New Zealand
At TAU Research, a New Zealand AgTech startup, I was part of a three-person MSBA consulting team tasked with pressure-testing a commercial model that hadn't been proven at scale yet. We mapped New Zealand's kiwifruit market across 15,400 hectares, built and stress-tested five go-to-market pricing models with a 5-season scaling trajectory, and delivered three client-ready outputs, an interactive market report, an executive deck, and a 17-page operational strategy. The founding team walked away with a commercial roadmap built entirely on data.
Let's connect
Contacts
1-206-476-0218
sineke@dennyanddata.com
