Sineke "Denny" Sibanda
"I enjoy interacting with dark data, data that companies collect & don't think much of - and revealing how that alone can transform a business, a campaign or a policy."
“Without data, you're just another person with an opinion.” -W. Edwards Deming
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A bit about what i do.
More than half of all data collected by companies is dark data - unknown and unused, according to a Splunk global survey of 1,300+ business leaders. I have always wondered what organizations would achieve if they leveraged all the data they generated.
With over seven years of building brands, analyzing customer data, executing marketing campaigns, and launching new products, I figured that DATA is the thread that ties it all together. Therefore, I help businesses use their data not just to describe what happened, or what the marketing Ps are, but to decide what happens next. I enjoy finding the signal in underleveraged data, and turning it into something a boardroom can act on, using predictive and statistical models, artificial intelligence, machine learning, and dashboarding tools.
Let's connect
Contacts
1-206-476-0218
sineke@dennyanddata.com
